UPDATE: Now Joffe hopes to pull a hostile take-over after being rebuffed by Adcock board last week. Getting his hands on Adcock’s painkiller Panado may still cause a headache for Brian & Bidvest.

Its official, the on-again-off-again plans by Woolworths on the corner of Birt & Durham Sts in Sydenham to move to Genesis is finally on. Building started today at Genesis & store expected to open by October.

Bidvest boss Brian Joffe will hear today if Adcock management will recommend his bid to shareholders. One of Adcock’s top brands is Panado. O-Mutual says Joffe “has good track record in running diverse businesses.”

Started in ‘77 by brothers Mervyn, Steven, Howard & Brian Aaron - relaunched in ‘07 by Brian & Farrel Osher - Turn ’n Tender sells 51% to operator of Steers, Wimpy, Debonaire’s, Europa, & other brands.

There is little doubt that the Rael Levitt vs. Wendy Appelbaum story was the most read issue on MyShtetl in 2012. One of the stories: “Just who is Wendy Appelbaum?” become the most read story of all time on the site.